<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Eight Step]]></title><description><![CDATA[One stop shop for your Voice of the customer projects]]></description><link>https://www.8-step-voc.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 14 Oct 2026 18:35:13 GMT</lastBuildDate><atom:link href="https://www.8-step-voc.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[7 + 7 unwritten laws of R&#38;D projects!]]></title><description><![CDATA[It seems like there are some natural laws regarding R&#38;D projects that are valid in some (your) organizations.]]></description><link>https://www.8-step-voc.com/post/_laws</link><guid isPermaLink="false">60059831e91e5e00178c316f</guid><pubDate>Mon, 18 Jan 2021 14:25:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_b7398d71d9464ba18b52f243f21417b0~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Creating product that are easy to sell is wrong!]]></title><description><![CDATA[You should create products that are easy to buy.]]></description><link>https://www.8-step-voc.com/post/easy-to-buy</link><guid isPermaLink="false">5fb6492fb3cb12001731a57f</guid><pubDate>Thu, 19 Nov 2020 10:38:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_89b65d7fb9c24b0d8d3a5852ce0098d7~mv2.png/v1/fit/w_1000,h_655,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Triple your probability of success ]]></title><description><![CDATA[Although unrivaled customer value is the number-one success factor, few product development projects use it to guide the project to success.]]></description><link>https://www.8-step-voc.com/post/triple-your-probability-of-success</link><guid isPermaLink="false">5f7d70f8c63e330017a53d0e</guid><pubDate>Wed, 07 Oct 2020 09:05:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_6c540ac25c0c482592d71a7fc2d4a48f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[How to run a free VoC even if you are facing travel bans and a spending freeze. ]]></title><description><![CDATA[A virtual VoC offers advantages that a traditional VoC can’t. Perhaps a hybrid and blended option is your best option in most cases. ]]></description><link>https://www.8-step-voc.com/post/free-voc</link><guid isPermaLink="false">5e96cf5059dc0f002d7197df</guid><pubDate>Thu, 16 Apr 2020 07:37:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_4c2bce5cad394ddaa27a2c5d32a45343~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Questionnaire fatigue]]></title><description><![CDATA[You can hardly buy anything or even visit a public toilet without being requested to give your opinion on your degree of satisfaction. ]]></description><link>https://www.8-step-voc.com/post/questionnaire-fatigue</link><guid isPermaLink="false">5e8d86a1e8ec57001752ceba</guid><pubDate>Wed, 08 Apr 2020 08:24:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_a7f93a701a81455b901cf644fa0065dd~mv2.png/v1/fit/w_1000,h_621,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[3 reasons to do a VoC now]]></title><description><![CDATA[A lot of activities are paused. However, the Voice of the customer is one activity that you may have a bigger opportunity to conduct now. ]]></description><link>https://www.8-step-voc.com/post/why-voc-now</link><guid isPermaLink="false">5e843480df849800179b5dfe</guid><pubDate>Wed, 01 Apr 2020 06:47:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_23d325ccf46048019dc489c492a24cc9~mv2.png/v1/fit/w_1000,h_944,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[VoC in Corona times – Free Chapters]]></title><description><![CDATA[When it comes to the "Voice of the customer", everything can be done remotely. 

Download chapters for free! ]]></description><link>https://www.8-step-voc.com/post/corona-part-1</link><guid isPermaLink="false">5e7b3c010445a300171945f8</guid><pubDate>Wed, 25 Mar 2020 14:28:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_f7a82033b7e5416f9452eaa390c0475c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[We are older, but the message is the same.]]></title><description><![CDATA[And the message is essential for how you can manage difficult times.]]></description><link>https://www.8-step-voc.com/post/message-same</link><guid isPermaLink="false">5e6f595a43c1a700177587d4</guid><pubDate>Mon, 16 Mar 2020 10:53:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_f58d6ae635034f518aabfedb9dd1073e~mv2.png/v1/fit/w_1000,h_910,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Stop looking back. Start looking ahead!]]></title><description><![CDATA[NPS will tell companies all about how satisfied or dissatisfied the customers are, but nothing about what they want in the future.]]></description><link>https://www.8-step-voc.com/post/looking-ahead</link><guid isPermaLink="false">5e68a1ab3e06e5003b5cdf99</guid><pubDate>Wed, 11 Mar 2020 11:44:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_6d7c6e5a0af646a2896b22efeb9abce7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[How to become a First Mover.]]></title><description><![CDATA[Being a First Mover offers many advantages such as setting your solution as the benchmark and establishing a strong brand recognition.]]></description><link>https://www.8-step-voc.com/post/become-first-mover</link><guid isPermaLink="false">5e579295f2253800172f26f6</guid><pubDate>Mon, 02 Mar 2020 15:59:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_f3d0c77fcfc74c82b97c42f67f2f6ef3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Why is the most important business concept so unpopular?]]></title><description><![CDATA[Customer value is the most important business concept of all. Why are so few people interested?]]></description><link>https://www.8-step-voc.com/post/why-bother</link><guid isPermaLink="false">5e4ff0c04859dd00173f39c2</guid><pubDate>Mon, 24 Feb 2020 08:06:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_f10a9c5b934948f9a183244acb54708c~mv2.png/v1/fit/w_802,h_624,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Why asking why sometimes is the wrong question!]]></title><description><![CDATA[In an in-depth interview with a customer the why questions should, many times, be avoided.]]></description><link>https://www.8-step-voc.com/post/why-question</link><guid isPermaLink="false">5e440d30aa37c50017c1a60a</guid><pubDate>Thu, 13 Feb 2020 08:31:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_41da84959d92425c8e2da2e12be2a9a2~mv2.jpg/v1/fit/w_802,h_624,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[The most important thing you need to know about shortcuts!
]]></title><description><![CDATA[The proactive person will always suffer criticism at the outset for having detailed and slow work methods. While it will be impossible to pr]]></description><link>https://www.8-step-voc.com/post/shortcuts</link><guid isPermaLink="false">5dee5e893fb3ff0017ae20ad</guid><pubDate>Thu, 12 Dec 2019 08:53:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_dc97e2a8c04b4052a1b84cf4473167df~mv2.jpg/v1/fit/w_802,h_624,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[The perfect number of market segments]]></title><description><![CDATA[The perfect number of market segments all companies should have.]]></description><link>https://www.8-step-voc.com/post/the-perfect-number-of-market-segments</link><guid isPermaLink="false">5dd2696e23965102bfe59d52</guid><pubDate>Mon, 18 Nov 2019 10:56:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_c47f8d0185bf473f8fd6055721d18fc0~mv2.jpg/v1/fit/w_802,h_624,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Why listening to customers may fool you. ]]></title><description><![CDATA[Customer insights without a clear connection to value are no insights, only distractions.]]></description><link>https://www.8-step-voc.com/post/why-listening-to-customers-may-fool-you</link><guid isPermaLink="false">5dbc2be655d15f001709383c</guid><pubDate>Fri, 01 Nov 2019 13:54:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8d30d1_8149a6b9f4824c1eae3eb0e7fe0ff350~mv2.png/v1/fit/w_802,h_624,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item></channel></rss>