top of page

We are dedicated to help our clients, small and large, to be more efficient in their product, service and business development. We’ll help you put your customer at focus and create the structure and environment needed in the complex challenge of becoming a customer driven organisation.

Per Lindstedt

Senior partner, M Sc, B Sc

Per has more than 35 years of global experience of Voice of the customer, product development and innovation. He is the author of three books about product development that has sold in more than 10.000 copies.


Per is an expert in the product development's early stages such as capturing and understanding customer needs and identify and create concepts with the potential to unrivalled customer value.

Ulf Bengtzelius

Senior Partner, M Sc, Ph D

Ulf has a long experience as R&D director and making large development organizations more efficient by implementing Voice of the customer programs. He is also our software expert and has created several of the software tools that we use.

Ulf is a true leader knowing how to get the best out of people and creating highly productive Voice of the customer teams.

Mats Magnusson

Senior Partner, M SC, Ph D, Prof

Mats has more than 20 years experience in product development from many different companies globally. His research activities span a wide range of topics in innovation technology and leadership. Mats has been particularly interested in understanding networking and collaboration ideas about innovation.


Mats is engaged in a range of international organizations such as IMIT, CINet and EITIM.

Mats speaks fluent Italian and collaborates with Luiss Guido Carli University in Rome and Politecnico di Milano.

bottom of page