Blog | 8-step-voc

7 + 7 unwritten laws of R&D projects!

It seems like there are some natural laws regarding R&D projects that are valid in some (your) organizations.

Creating product that are easy to sell is wrong!

You should create products that are easy to buy.

Triple your probability of success

Although unrivaled customer value is the number-one success factor, few product development projects use it to guide the project to success.

How to run a free VoC even if you are facing travel bans and a spending freeze.

A virtual VoC offers advantages that a traditional VoC can’t. Perhaps a hybrid and blended option is your best option in most cases.

Questionnaire fatigue

You can hardly buy anything or even visit a public toilet without being requested to give your opinion on your degree of satisfaction.

3 reasons to do a VoC now

A lot of activities are paused. However, the Voice of the customer is one activity that you may have a bigger opportunity to conduct now.

VoC in Corona times – Free Chapters

When it comes to the "Voice of the customer", everything can be done remotely. Download chapters for free!

We are older, but the message is the same.

And the message is essential for how you can manage difficult times.

Stop looking back. Start looking ahead!

NPS will tell companies all about how satisfied or dissatisfied the customers are, but nothing about what they want in the future.

How to become a First Mover.

Being a First Mover offers many advantages such as setting your solution as the benchmark and establishing a strong brand recognition.

Why is the most important business concept so unpopular?

Customer value is the most important business concept of all. Why are so few people interested?

Why asking why sometimes is the wrong question!

In an in-depth interview with a customer the why questions should, many times, be avoided.

The most important thing you need to know about shortcuts!

The proactive person will always suffer criticism at the outset for having detailed and slow work methods. While it will be impossible to pr

The perfect number of market segments

The perfect number of market segments all companies should have.

Why listening to customers may fool you.

Customer insights without a clear connection to value are no insights, only distractions.