Per Lindstedt3 min7 + 7 unwritten laws of R&D projects!It seems like there are some natural laws regarding R&D projects that are valid in some (your) organizations.
Per Lindstedt2 minCreating product that are easy to sell is wrong!You should create products that are easy to buy.
Per Lindstedt2 minTriple your probability of success Although unrivaled customer value is the number-one success factor, few product development projects use it to guide the project to success.
Per Lindstedt3 minHow to run a free VoC even if you are facing travel bans and a spending freeze. A virtual VoC offers advantages that a traditional VoC can’t. Perhaps a hybrid and blended option is your best option in most cases.
Per Lindstedt2 minQuestionnaire fatigueYou can hardly buy anything or even visit a public toilet without being requested to give your opinion on your degree of satisfaction.
Per Lindstedt2 min3 reasons to do a VoC nowA lot of activities are paused. However, the Voice of the customer is one activity that you may have a bigger opportunity to conduct now.
Per Lindstedt1 minVoC in Corona times – Free ChaptersWhen it comes to the "Voice of the customer", everything can be done remotely. Download chapters for free!
Per Lindstedt1 minWe are older, but the message is the same.And the message is essential for how you can manage difficult times.
Per Lindstedt7 minStop looking back. Start looking ahead!NPS will tell companies all about how satisfied or dissatisfied the customers are, but nothing about what they want in the future.
Per Lindstedt5 minHow to become a First Mover.Being a First Mover offers many advantages such as setting your solution as the benchmark and establishing a strong brand recognition.
Per Lindstedt1 minWhy is the most important business concept so unpopular?Customer value is the most important business concept of all. Why are so few people interested?
Per Lindstedt4 minWhy asking why sometimes is the wrong question!In an in-depth interview with a customer the why questions should, many times, be avoided.
Per Lindstedt8 minThe most important thing you need to know about shortcuts! The proactive person will always suffer criticism at the outset for having detailed and slow work methods. While it will be impossible to pr
Per Lindstedt5 minThe perfect number of market segmentsThe perfect number of market segments all companies should have.
Per Lindstedt11 minWhy listening to customers may fool you. Customer insights without a clear connection to value are no insights, only distractions.