I want to...
sharpen my sales message...
develop a new product...
create a customer driven culture...
You already have the drive, competence and professionalism to run a Voice of the customer. We can supply you with the knowledge, software and tools to make it a success.
The eight steps to success
Refine customer segments
Explore customer value using multiple sources
Experience the situation
of the customer
Collect Customer value stories
Compress value stories
using affinity diagrams
Compile and print the deck of Value cards
Establish customer profiling
data to collect
Invite customers to prioritize and
benchmark value stories
Mine the data using advanced Excel tools
Sharpen sales strategies and develop products with unrivalled customer value
Our mission is to provide powerful tools to collect meaningful customer insights into the hands of people involved in product development.
The crux of customer value
Atlas Copco is very focused on delivering on its brand promise to give added value to customers through sustainable productivity. The Industrial Technique business unit bumped up these efforts by implementing a Voice of the Customer process.
Why run a best practice VoC study?
Companies using VoC best practices outperform other companies according to a research study made by Aberdeen Group. These are some of the convincing findings:
10 times greater year-over-year increase in annual company revenue (48.2% vs 4.9%)
Top-performing VoC users enjoy a 55% greater client retention rate
Top-performing VoC users decrease customer service cost by 23.6% year-over-year
Best in class, firms achieve a 292% greater employee engagement rate.
The above figures correspond well with our own experience. One of our clients was able to ninefold the sales with a new generation product based on a solid VoC study.
Start simple with one of our packages
All what you need is included
Step by step training material
Go for groundbreaking customer insights!
With 18 years’ experience and more than 30 global projects, we know what works in practice. Our proven 8-Step-VoC process will navigate you around the pitfalls and guarantee customer insights that will change your business.
Typical outputs from the 8-Step-VoC process:
learning which customer needs that are most important
get a grip on your competitive position by understanding how customer see your strengths and weaknesses
identify new and unique business opportunities that can focus your future product development activities
sharpen your marketing message by addressing only what is truly important to customers
establish an organizational-wide customer focus reducing internal conflicts
improve your customer segmentation by identifying homogeneous customer segments
building a solid foundation for Value-based selling driving profitability and growth.