Stop looking back. Start looking ahead!
NPS will tell companies all about how satisfied or dissatisfied the customers are, but nothing about what they want in the future.
top of page
Search
-
- 5 min
How to become a First Mover.
Being a First Mover offers many advantages such as setting your solution as the benchmark and establishing a strong brand recognition.
-
- 1 min
Why is the most important business concept so unpopular?
Customer value is the most important business concept of all. Why are so few people interested?
-
- 4 min
Why asking why sometimes is the wrong question!
In an in-depth interview with a customer the why questions should, many times, be avoided.
-
- 11 min
Why listening to customers may fool you.
Customer insights without a clear connection to value are no insights, only distractions.
bottom of page