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We are older, but the message is the same.

Updated: Mar 17, 2020

And the message is essential for how you can manage difficult times. We all need to be more innovative without losing track of customer value!

Our small contribution is that we today have released all the educational videos on how to turn customer value into a practical tool. All videos can now be viewed for free at all times.

In difficult times, organizations need to prioritize harder, and value is an excellent tool for building consensus on what to focus on. Hopefully, the value poster, together with the educational videos, can form such a foundation.

We know many of you now have to work from home, which might be a good opportunity to invest an hour in learning how to transform customer value into a practical tool.

We wish you and your loved ones good health.

Ulf / Per

P.S. The picture is about 15 years old.


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